80% will use Social Media by 2011 But… by Willis Wee

More businesses are using social media for marketing and a steady growth in adoption rate is expected. eMarketer’s predicted that 80% of the businesses (with more 100 employees) will adopt social media for marketing purposes by 2011. That is 4 out of every 5 businesses. The forecast was based on a dozen of third party surveys accompanied by independent studies on social media trends like consumer usage and companies’ social media involvement. Currently, about three-quarters of businesses are using social media this year.

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