How do you know if your marketing activities have delivered on business results in the form of revenue, customer retention or higher brand equity?

Now what if your results show that a high % of your marketing activity produced no measurable impact on those business results-would you change how you’re doing things?

With the rise of social networking among business environments today and the increase in importance of these and other inbound marketing interactions on buying behavior, we are fast approaching the day when outbound marketing can no longer be a majority of the marketing mix…

Some real-time Marketing facts: “Mind-Blowing Statistics Every Marketer Should Know” (from Hubspot)

  1. 78% of Internet users conduct online product research.
  2. Web-based email usage has dropped 59% among 12-17 year olds in the past year.
  3. 200 Million Americans are registered on the FTC’s “Do Not Call” list.
  4. 91% of email users have unsubscribed from a company email they previously opted-in to.
  5. 84% of 25-34 year-olds have left a favorite website because of ads.
  6. 57% of businesses have acquired a customer through their blog.
  7. 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook.
  8. Companies that blog get 55% more web traffic.
  9. Inbound marketing costs 62% less per lead than traditional, outbound marketing.

Change isn’t coming to B2B Marketing. It’s already here.

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