A Marketing Professional with experience in Strategy Planning, Communications, Project Management and Creative, Peg continues to expand her educational initiatives and business acumen.  A Specialist in Planning & Communications, Peg Wright is a best-in-class marketing talent. With a depth and breadth of experience across Marketing Strategy & Planning, multi-media, web, print, and PR platforms, she strives to make sure a company’s needs are being met and the creative goals are strategic.

  • Marketing, Public Relations, and Communications Professional
  • Technically adept, proficient with software tools such as Microsoft Office- Word, Excel, PowerPoint, Access on both Mac and PC, Managed Creative & Marketing teams
  • Adobe Creative Suite 5 (Photoshop, InDesign, Acrobat, Illustrator), Dreamweaver, Content Management, Joomla, Flash, HTML, E-Commerce, JavaScript & database management, Social Media, SEO, Internet, Visio, SharePoint Intranet, PHP, MySQL and Web experience

Championed by  CEO and Presidents alike, I have led the revitalization of the marketing effots to form   strategic, proactive and responsive units. By driving key initiatives and forging the marketing strategy for clients and  brands in the respective channels, I provided the catalyst for increased brand awareness and mindshare in the channels.

  • Responsible for all MarCom and C-Suite communications
  • Managed Marketing Department and Freelance Resources
  • Crafted go-to-market product campaign strategies
  • Responsible for developing and executing multi-brand strategies
  • Managed redesign of company websites and social sites
  • Organized/Developed all Publicity, copywriting, email newsletters, PR
  • Designed all graphic collateral (print, web) of collateral, advertising and tradeshow
  • Wrote, edited & managed all company content, social media, SEO, videography, tradeshows, lunch and learns and events
  • Supported advertising and PR media buys, ensuring company brand and communication standards are followed related to programs and Marketing strategies
  • Maintained a good knowledge of market conditions, partner business models and competitive activities within the channel